Amen Group was founded at the beginning of the last century by the late Brahim Ben Yedder. Originally, the group had an agro-food vocation. The Cafés Ben Yedder company specialized in the roasting and distribution of coffee in Tunisia was founded in 1934. The G.F.C.O.company, producer and distributor of Halwa Chamia was acquired in 1957. Created in 1969, the Ben Yedder oil-mill became a pioneer in the industry of extracting, packaging and marketing olive oil.
It was in the early 1970s, that Amen Group made a strategic evolution with the acquisition in 1971 of the “Crédit Foncier et Commercial de Tunisie” bank (C.F.C.T.), renamed “Amen Bank” in 1995 and of the COMAR Insurance Company (Compagnie Méditerranéenne d’Assurances et de Réassurances) in 1973.
Another important milestone for the Amen Group is the acquisition in 1977 of Parenin (founded in 1902). Parenin is the dealer in Tunisia for renowned multinational companies such as Caterpillar since 1926, John Deere (agricultural machinery) since 1939 and Atlas Copco since 1983.
The Amen Group strengthened its leadership position in the Tunisian financial sector when it became a majority stakeholder in the “Tunisie Leasing Group” (TLG) in 2002 then in Algeria with Maghreb Leasing Algerie created in 2005.
In 2012, in partnership with the Poulina Group Holding, the Amen Group purchased a majority stake in the Ennakl Company, the Volkswagen Group’s distributor in Tunisia since 1965. In mid-2014, the Amen Group acquired more than 50% of Ennakl.
In 2015, the Amen Group expanded its business to Sub-Saharan Africa with the purchase of the Alios Finance Company.
Under the aegis of Mr. Béchir Ben Yedder and Mr. Rachid Ben Yedder (Group President), the sons of the group's founder, Amen Group owns today, around sixty companies divided into six divisions:
- Agribusiness, Food and Hotels
- Insurance and Health
- Equipment Goods Trading
- Specialized Financial Services
- Transport Equipment
These subsidiaries are controlled by a mother company, the PGI-Holding. In 2015, the Amen Group turnover exceeded 1.7 billion Tunisian dinars, a part of which was achieved internationally, mostly thanks to the equipment goods trading and specialized financial services divisions.
International business development is key for Amen Group. The Group employs around 4000 people and is recognized for its commitment to high level ethics, corporate governance, financial solidity and willingness to establish long term relationships with its partners and customers.